Flipkart, one of the e-Commerce giants of India has raised bar very high for other Companies in attracting and retaining Women employees.
Snapshot of Flipkart new maternity package :
1. Six Months paid Maternity leave
2. Up to four months of flexible working option with full pay.
3. Extended maternity leave up to 1 year of career break without pay
4. Transport reimbursement benefit of Rs.600 per day during the last two months of pregnancy
5. Reserved parking slot for women 2 months before and after child delivery
6. Working on proposal with Famous day-care centres for discounted prices to its employees.
Why such benefits??
Every woman loves shopping!! At least window shopping!! Flipkart wants to aggressively market itself to women shoppers and to fully understand the psyche of women and design programs that best attract women, Flipkart needs strong representation of women in its workforce. Currently, Flipkart has no woman in its board of directors. The company is planning to recruit women for its senior leadership roles, and also nurture women talent within. Hence, the bold move - Benefits that stand out from regular and mandated 3 months paid maternity leave!!
Thinking of Change!!? Flipkart is waiting for you!!
Flipkart has announced itself as the destination for young & talented women, many of whom have to drop the ball for Childcare. Not just that, the announcement of these benefits are applauded by many of its customers, and Flipkart has entered into good books of its women customers. This strong and positive brand image would definitely reflect in its online sales.
So ladies, if you are planning to switch careers (or planning to start a family in near future), let Flipkart be your first choice!! It is not easy to work after marriage, especially after kids, you need very strong support from your colleagues and employer.
What next ?!! You might be regularly following Flipkart, Amazon and Snapdeals counter marketing trolls. Well, Flipkart has opened new space for marketing. I hope that Amazon and Snapdeal would respond with equally good, if not better maternity benefits.
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